2022 – 2023 Advertising Rates

Frequency 3 Issues** 6 Issues** 12 Issues**/th>
Biz Card (Premium) $245 per issue  $215 per issue $195 per issue
1/4 Page $465/issue $425/issue $385/issue
1/2 Page $625/issue $545/issue $495/issue
1/2 Page (Premium) $795/issue $750/issue $695/issue
Full Page (Premium) $1165/issue $1135/issue $1095/issue
Full Page $1015/issue $965/issue $925/issue

*Ad rates + applicable taxes, minimum 3-issue commitment and
Ad Production Rate: $50.00 minimum charge for up to 1 hour

Service Directory Ad Rates Black and White Only
2″ X 4″ $139 + tax per month*
2″ X 3″ $103 + tax per month*
2″ X 2″ $89+ tax per month*
2″ X 1″ $68+ tax per month*

*Minimum 3 moth required
Ad Production Rate: $35 minimum charge for up to 1 hour
Format Requirements: PDF, Publisher, GIF, Jpeg, Adobe

Ad Sizes

ONLY DIGITAL FILES ARE ACCEPTED

  • Ad sizes are available on the web site.
  • Preferred format for submission of an ad is a PDF file (use PDFX-1A compliant setting).
  • Ensure that only one ad is included per PDF/X-1a file.
  • Please supply a composite proof for color. Without a proof, WV Living Magazine is not responsible for the content of your ad.
  • Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-based word processing program cannot be accepted.
  • Ads created in QuarkXPress and PageMaker cannot be accepted.
  • Ad creation is available through WV Living Magazine’s Art Department at our normal ad production rate.

FILE PREPARATION

The following guidelines should be followed when creating content for print advertising.

Images
  • All high-resolution images must be included. Do not embed OPI information in files.
  • Images are required to be SWOP TR 005 compliant.
  • CMYK or Grayscale only.
  • Convert any Spot colors (Pantone colors) into CMYK.
  • Minimum resolution of 300 dpi. 350 dpi preferred.
  • Screening set at 150 lpi.
  • Apply image trapping as needed.
  • Do not nest EPS files within other EPS files.
  • Save images in TIFF or EPS format, with no ICC profiles embedded.
Fonts
  • Only use Type 1 or TrueType fonts.
  • Text containing thin lines, serifs, or small lettering should be restricted to one color.
  • Reverse lettering should be spread with the dominant color used for letter shapes,
    while subordinate colors are to be spread slightly, to minimize registration issues.
  • Surprinting/Overprinting: When type is intended to surprint/overprint, the background
    should be no heavier than 30% in any color and a total of no more than 90% in all four colors.
Marks & Positioning
  • Include standard Trim, Bleed & Center marks for ALL separations placed .125” outside Trim area.
  • File should be Right Reading, Portrait Mode, and sized at 100%, with no rotations applied.
Safety
  • For Full Page Ads, all live content intended to print must be kept at least .25” inside Trim size.
  • For Spread Ads, all live content should be kept at least .25” from gutter for each side.

2020 Publication Schedule

Issue Ad Deadline In-Home Delivery
May 2022 April 1 April 30
June 2022 May 1 May 31
July 2022 June 1 June 30
August 2022 July 1 July 30
September 2022 August 1 August 31
October 2022 September 1 September 30
November 2022 October 1 October 31
December 2022 November Novmber 30