Advertising
Click here to download a complete Display Ad Rate and Deadline sheet.
Click here to download the Service Directory Advertising Details sheet.
2022 Advertising Rates
Frequency | 3 Issues** | 6 Issues** | 12 Issues**/th> |
---|---|---|---|
Biz Card (Premium) | $192 per issue | $192 per issue | $173 per issue |
1/4 Page | $462/issue | $410/issue | $364/issue |
1/2 Page | $624/issue | $520/issue | $483/issue |
1/2 Page (Premium) | $956/issue | $903/issue | $789/issue |
Full Page (Premium) | $1495/issue | $1299/issue | $1095/issue |
Full Page | $1095/issue | $975/issue | $860/issue |
*Ad rates + applicable taxes, minimum 3-issue commitment and
Ad Production Rate: $50.00 minimum charge for up to 1 hour
Service Directory Ad Rates | Black and White Only |
---|---|
2″ X 4″ | $139 + tax per month* |
2″ X 3″ | $103 + tax per month* |
2″ X 2″ | $89+ tax per month* |
2″ X 1″ | $68+ tax per month* |
*Minimum 3 moth required
Ad Production Rate: $35 minimum charge for up to 1 hour
Format Requirements: PDF, Publisher, GIF, Jpeg, Adobe
Ad Sizes
ONLY DIGITAL FILES ARE ACCEPTED
- Ad sizes are available on the web site.
- Preferred format for submission of an ad is a PDF file (use PDFX-1A compliant setting).
- Ensure that only one ad is included per PDF/X-1a file.
- Please supply a composite proof for color. Without a proof, WV Living Magazine is not responsible for the content of your ad.
- Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-based word processing program cannot be accepted.
- Ads created in QuarkXPress and PageMaker cannot be accepted.
- Ad creation is available through WV Living Magazine’s Art Department at our normal ad production rate.
FILE PREPARATION
The following guidelines should be followed when creating content for print advertising.
Images
- All high-resolution images must be included. Do not embed OPI information in files.
- Images are required to be SWOP TR 005 compliant.
- CMYK or Grayscale only.
- Convert any Spot colors (Pantone colors) into CMYK.
- Minimum resolution of 300 dpi. 350 dpi preferred.
- Screening set at 150 lpi.
- Apply image trapping as needed.
- Do not nest EPS files within other EPS files.
- Save images in TIFF or EPS format, with no ICC profiles embedded.
Fonts
- Only use Type 1 or TrueType fonts.
- Text containing thin lines, serifs, or small lettering should be restricted to one color.
- Reverse lettering should be spread with the dominant color used for letter shapes,
while subordinate colors are to be spread slightly, to minimize registration issues. - Surprinting/Overprinting: When type is intended to surprint/overprint, the background
should be no heavier than 30% in any color and a total of no more than 90% in all four colors.
Marks & Positioning
- Include standard Trim, Bleed & Center marks for ALL separations placed .125” outside Trim area.
- File should be Right Reading, Portrait Mode, and sized at 100%, with no rotations applied.
Safety
- For Full Page Ads, all live content intended to print must be kept at least .25” inside Trim size.
- For Spread Ads, all live content should be kept at least .25” from gutter for each side.
2020 Publication Schedule
Issue | Ad Deadline | In-Home Delivery |
---|---|---|
May 2022 | April 1 | April 30 |
June 2022 | May 1 | May 31 |
July 2022 | June 1 | June 30 |
August 2022 | July 1 | July 30 |
September 2022 | August 1 | August 31 |
October 2022 | September 1 | September 30 |
November 2022 | October 1 | October 31 |
December 2022 | November | Novmber 30 |