Advertising

Frequency	3 Issues**	6 Issues**	12 Issues**/th>
Biz Card (Premium)	$245 per issue	$215 per issue	$195 per issue
1/4 Page	$465/issue	$425/issue	$385/issue
1/2 Page	$625/issue	$545/issue	$495/issue
1/2 Page (Premium)	$795/issue	$750/issue	$695/issue
Full Page (Premium)	$1165/issue	$1135/issue	$1095/issue
Full Page	$1015/issue	$965/issue	$925/issue

*Ad rates + applicable taxes, minimum 3-issue commitment and
Ad Production Rate: $50.00 minimum charge for up to 1 hour

*Minimum 3 moth required
Ad Production Rate: $35 minimum charge for up to 1 hour
Format Requirements: PDF, Publisher, GIF, Jpeg, Adobe

Ad sizes are available on the web site.
Preferred format for submission of an ad is a PDF file (use PDFX-1A compliant setting).
Ensure that only one ad is included per PDF/X-1a file.
Please supply a composite proof for color. Without a proof, WV Living Magazine is not responsible for the content of your ad.
Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-based word processing program cannot be accepted.
Ads created in QuarkXPress and PageMaker cannot be accepted.
Ad creation is available through WV Living Magazine’s Art Department at our normal ad production rate.

The following guidelines should be followed when creating content for print advertising.

All high-resolution images must be included. Do not embed OPI information in files.
Images are required to be SWOP TR 005 compliant.
CMYK or Grayscale only.
Convert any Spot colors (Pantone colors) into CMYK.
Minimum resolution of 300 dpi. 350 dpi preferred.
Screening set at 150 lpi.
Apply image trapping as needed.
Do not nest EPS files within other EPS files.
Save images in TIFF or EPS format, with no ICC profiles embedded.

Only use Type 1 or TrueType fonts.
Text containing thin lines, serifs, or small lettering should be restricted to one color.
Reverse lettering should be spread with the dominant color used for letter shapes,
while subordinate colors are to be spread slightly, to minimize registration issues.
Surprinting/Overprinting: When type is intended to surprint/overprint, the background
should be no heavier than 30% in any color and a total of no more than 90% in all four colors.

Include standard Trim, Bleed & Center marks for ALL separations placed .125” outside Trim area.
File should be Right Reading, Portrait Mode, and sized at 100%, with no rotations applied.

For Full Page Ads, all live content intended to print must be kept at least .25” inside Trim size.
For Spread Ads, all live content should be kept at least .25” from gutter for each side.