Click here to download a complete Advertising Rate and Deadline sheet

2018 Advertising Rates

Frequency 3 Issues** 6 Issues** 10 Issues**
Full Page (Premium) $1450/issue $1245/issue $1045/issue
Full Page $1045/issue $900/issue $795/issue
1/2 Page (Premium) $845/issue $795/issue $695/issue
1/2 Page $575/issue $475/issue $445/issue
1/4 Page $425/issue $375/issue $335/issue
Biz Card (Premium) Single issue – $175 per issue Ten Issues – $150 per issue

**$75.00 minimum charge for design / camera ready art preferred

Service Directory Ad Rates Black and White Only
2″ X 4″ $135 + tax per month*
2″ X 3″ $99 + tax per month*
2″ X 2″ $85 + tax per month*

*Minimum 3 moth required
Ad Production Rate: $35 minimum charge for up to 1 hour
Format Requirements: PDF, Publisher, GIF, Jpeg, Adobe

Ad Sizes

ONLY DIGITAL FILES ARE ACCEPTED

  • Ad sizes are available on the web site.
  • Preferred format for submission of an ad is a PDF file (use PDFX-1A compliant setting).
  • Ensure that only one ad is included per PDF/X-1a file.
  • Please supply a composite proof for color. Without a proof, WV Living Magazine is not responsible for the content of your ad.
  • Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-based word processing program cannot be accepted.
  • Ads created in QuarkXPress and PageMaker cannot be accepted.
  • Ad creation is available through WV Living Magazine’s Art Department at our normal ad production rate.

FILE PREPARATION

The following guidelines should be followed when creating content for print advertising.

Images

  • All high-resolution images must be included. Do not embed OPI information in files.
  • Images are required to be SWOP TR 005 compliant.
  • CMYK or Grayscale only.
  • Convert any Spot colors (Pantone colors) into CMYK.
  • Minimum resolution of 300 dpi. 350 dpi preferred.
  • Screening set at 150 lpi.
  • Apply image trapping as needed.
  • Do not nest EPS files within other EPS files.
  • Save images in TIFF or EPS format, with no ICC profiles embedded.

Fonts

  • Only use Type 1 or TrueType fonts.
  • Text containing thin lines, serifs, or small lettering should be restricted to one color.
  • Reverse lettering should be spread with the dominant color used for letter shapes,
    while subordinate colors are to be spread slightly, to minimize registration issues.
  • Surprinting/Overprinting: When type is intended to surprint/overprint, the background
    should be no heavier than 30% in any color and a total of no more than 90% in all four colors.

Marks & Positioning

  • Include standard Trim, Bleed & Center marks for ALL separations placed .125” outside Trim area.
  • File should be Right Reading, Portrait Mode, and sized at 100%, with no rotations applied.

Safety

  • For Full Page Ads, all live content intended to print must be kept at least .25” inside Trim size.
  • For Spread Ads, all live content should be kept at least .25” from gutter for each side.

2017-2018 Publication Schedule

Issue Ad Deadline In-Home Delivery
January 2018 December 5 December 28/29
February 2018 January 8 January 29/30
March 2018 February 6 February 26/27
April 2018 March 6 March 27/28
May 2018 April 9 April 26/27
June/July 2018 May 8 June 7/8
August/September 2018 July 10 August 8/9
October 2018 September 4 September 25/26
November 2018 October 9 October 25/26
December 2018 November 6 November 27/28